Genesy
Repositioning and a full site rebuild for a technology consultancy moving upmarket.
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Category
Technology
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Stack
Figma
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Timeline
8 weeks
// Project Goals
Genesy had outgrown the work that built them. They were pitching six-figure transformation programmes with a site that still spoke to the small implementation jobs they started with — service pages written for buyers who no longer existed, and case studies that led with tooling instead of outcomes. Every enterprise conversation started from a standing position, because nothing on the site told a CTO why Genesy belonged in that room.
// The Result
We repositioned the practice around three outcomes rather than a list of technologies, and rebuilt the site to prove each one. Case studies now open with the business problem and the number it moved; the team page leads with the people who actually run the engagements. A short qualification step replaced the generic contact form, so sales calls start with context instead of discovery. Qualified leads rose 35%, conversion 43%, and organic traffic doubled over the two quarters that followed.
+35%
Qualified leads
+43%
Conversion rate
2.2×
Demo bookings
2×
Organic traffic
